START YOUR CALVES OUT RIGHT

What are most cattle producers looking for in a calf starter feed? Most will say something that keeps calves healthy. While choosing a starter feed depends on the producers’ feeding goals, finding a product that provides ample nutrition and sustains calf health should be a top priority.

Purina® Stress Care feeds are already known to be a research-proven, palatable recipe that continually drives calves to eat and continue eating while still maintaining energy. With the new RX3™ Immune Support Technology in all Purina® Stress Care products, calves receive added support to their overall health. Designed specifically for weaning calves and high stress cattle, the RX3 Technology will help calves get off to a good start.

“The RX3 product is designed to help calves get over the hump and back to eating and gaining sooner.  It helps the calves fight off disease and improve overall health which improves gains, even if calves are not treated,” explains Roxanne Knock, PhD Staff Nutritionist for Dakotaland Feeds.

This technology is designed with a proprietary blend of prebiotics, probiotics, and plant extracts that impact immune system function to benefit performance. The product is recommended to be fed for 21 to 49 days in a starter program. RX3 supports overall calf health while keeping calves eating. Calf energy is maintained, and higher immune performance means fewer sick calves after weaning. With today’s cattle markets, it remains important for calves to be healthy, efficient, and ready to combat any conditions that come about. With improved immune support, medicine and treatment costs are minimal, meaning higher return for producers in addition to higher gain due to a healthier start. All pelleted Purina® Stress Care products will come with RX3 Immune Support Technology. 

“When it is time to wean calves and producers are still harvesting and do not get to look at their calves, this will help overall calf health when they don’t get time to look at them. The investment up front in the starter program is a lot cheaper than an injection and the RX3 is a non-antibiotic solution,” Knock said.

Start your calves out right. Utilize Purina® Stress Care products with RX3 Immune Support Technology today.

RX3™ is a trademark of PMI Nutrition, LLC.